"May be there are two or more target tracks. One..."

May be there are two or more target tracks. One for small donations(who donate \$1k or less) and other for big donations (\$1k and more).

Whether or not donors succeed in hitting Target 1, the fact that a low target exists might be perceived as a signal that the organization's funding needs aren't very large, and are likely to be met.

There are a lot of potential issues. I think coming up with a few framings and ideas and then running them by people is the best way to do it. Arbital claims can also be used as voting polls. :)